Mother home-based businesses for modern moms : for beginners for mothers seeking flexibility earn additional revenue
Real talk, being a mom is no joke. But here's the thing? Trying to earn extra income while juggling children who have boundless energy while I'm running on fumes.
I started my side hustle journey about several years ago when I discovered that my impulse buys were reaching dangerous levels. I had to find cash that was actually mine.
The Virtual Assistant Life
Okay so, my initial venture was becoming a virtual assistant. And honestly? It was exactly what I needed. I could hustle while the kids slept, and all I needed was a computer and internet.
Initially I was doing easy things like handling emails, doing social media scheduling, and basic admin work. Nothing fancy. I charged about $20/hour, which felt cheap but when you're just starting, you gotta build up your portfolio.
The funniest part? I'd be on a video meeting looking all professional from the shoulders up—blazer, makeup, the works—while sporting sweatpants. Living my best life.
Selling on Etsy
About twelve months in, I decided to try the whole Etsy thing. Every mom I knew seemed to have an Etsy shop, so I was like "why not get in on this?"
I began making digital planners and wall art. Here's why printables are amazing? You create it once, and it can sell forever. Literally, I've gotten orders at ungodly hours.
The first time someone bought something? I actually yelled. My husband thought I'd injured myself. Negative—just me, cheering about my glorious $4.99. Don't judge me.
The Content Creation Grind
Then I got into the whole influencer thing. This one is a marathon not a sprint, I'm not gonna sugarcoat it.
I created a mom blog where I shared real mom life—the messy truth. No Instagram-perfect nonsense. Only honest stories about how I once found a chicken nugget in my bra.
Growing an audience was a test of patience. The first few months, I was basically my only readers were my mom and two bots. But I persisted, and eventually, things gained momentum.
Now? I generate revenue through affiliate marketing, sponsored posts, and advertisements on my site. Last month I made over two grand from my blog alone. Insane, right?
The Social Media Management Game
As I mastered my own content, brands started asking if I could help them.
Truth bomb? Tons of businesses don't understand social media. They realize they need a presence, but they can't keep up.
I swoop in. I oversee social media for several small companies—different types of businesses. I create content, queue up posts, interact with their audience, and track analytics.
I charge between five hundred to a thousand dollars per month per business, depending on the scope of work. Best part? I can do most of it from my phone during soccer practice.
Writing for Money
If you can write, writing gigs is incredibly lucrative. This isn't becoming Shakespeare—this is blog posts, articles, website copy, product descriptions.
Brands and websites constantly need fresh content. I've written articles about everything from the most random topics. Google is your best friend, you just need to know how to Google effectively.
Usually bill between fifty and two hundred per article, depending on length and complexity. Certain months I'll create ten to fifteen pieces and pull in a couple thousand dollars.
Plot twist: I was the person who barely passed English class. Currently I'm earning a living writing. The irony.
The Online Tutoring Thing
When COVID hit, tutoring went digital. As a former educator, so this was perfect for me.
I joined various tutoring services. You choose when you work, which is absolutely necessary when you have tiny humans who throw curveballs daily.
I mostly tutor elementary school stuff. The pay ranges from $15-$25/hour depending on which site you use.
The funny thing? There are times when my kids will interrupt mid-session. I once had to teach fractions while my toddler screamed about the wrong color cup. My clients are totally cool about it because they understand mom life.
Flipping Items for Profit
Okay, this one happened accidentally. While organizing my kids' stuff and tried selling some outfits on copyright.
They sold within hours. That's when I realized: you can sell literally anything.
Now I frequent anywhere with deals, searching for good brands. I grab something for $3 and sell it for $30.
It's definitely work? For sure. I'm photographing items, writing descriptions, shipping packages. But it's strangely fulfilling about finding a gem at the thrift store and turning a profit.
Also: my kids are impressed when I find unique items. Recently I found a rare action figure that my son absolutely loved. Flipped it for forty-five bucks. Victory for mom.
Real Talk Time
Real talk moment: side hustles aren't passive income. It's called hustling because you're hustling.
Some days when I'm exhausted, questioning my life choices. I'm up at 5am hustling before the chaos starts, then all day mom-ing, then more hustle read more time after bedtime.
But here's the thing? That money is MINE. I can spend it guilt-free to treat myself. I'm adding to our household income. I'm showing my kids that you can be both.
Tips if You're Starting Out
For those contemplating a mom hustle, this is what I've learned:
Start with one thing. Avoid trying to launch everything simultaneously. Pick one thing and get good at it before expanding.
Be realistic about time. If you only have evenings, that's totally valid. Even one focused hour is a great beginning.
Don't compare yourself to other moms. That mom with the six-figure side hustle? They put in years of work and doesn't do it alone. Focus on your own journey.
Don't be afraid to invest, but strategically. There are tons of free resources. Don't spend thousands on courses until you've proven the concept.
Work in batches. This is crucial. Dedicate certain times for certain work. Monday could be writing day. Use Wednesday for admin and emails.
Dealing with Mom Guilt
I'm not gonna lie—the mom guilt is real. There are times when I'm on my laptop and they want to play, and I hate it.
But then I remember that I'm teaching them how to hustle. I'm showing my daughter that women can be mothers and entrepreneurs.
Additionally? Making my own money has improved my mental health. I'm more fulfilled, which translates to better parenting.
Let's Talk Money
The real numbers? Most months, total from all sources, I make three to five thousand monthly. Some months are lower, some are tougher.
Is this millionaire money? No. But it's paid for vacations, home improvements, and that emergency vet bill that would've stressed us out. It's also developing my career and knowledge that could evolve into something huge.
Final Thoughts
Here's the bottom line, doing this mom hustle thing is challenging. You won't find a magic formula. A lot of days I'm improvising everything, powered by caffeine, and doing my best.
But I'm proud of this journey. Every single dollar I earn is validation of my effort. It's evidence that I have identity beyond motherhood.
If you're on the fence about starting a side hustle? Take the leap. Start before it's perfect. Your future self will appreciate it.
Always remember: You're not just surviving—you're growing something incredible. Despite the fact that there's probably Goldfish crackers on your keyboard.
Seriously. The whole thing is incredible, mess included.
From Rock Bottom to Creator Success: My Journey as a Single Mom
I'm gonna be honest—becoming a single mom wasn't on my vision board. Nor was making money from my phone. But here we are, three years into this wild journey, making a living by sharing my life online while doing this mom thing solo. And real talk? It's been the most terrifying, empowering, and unexpected blessing of my life.
The Beginning: When Everything Fell Apart
It was three years ago when my life exploded. I can still picture sitting in my half-empty apartment (he took what he wanted, I kept what mattered), scrolling mindlessly at 2am while my kids were asleep. I had barely $850 in my bank account, two humans depending on me, and a income that didn't cut it. The panic was real, y'all.
I was on TikTok to numb the pain—because that's self-care at 2am, right? in crisis mode, right?—when I stumbled on this divorced mom discussing how she changed her life through being a creator. I remember thinking, "That's either a scam or she's incredibly lucky."
But rock bottom gives you courage. Or both. Sometimes both.
I installed the TikTok creator app the next morning. My first video? Me, no makeup, messy bun, talking about how I'd just blown my final $12 on a cheap food for my kids' lunches. I shared it and felt sick. Who wants to watch this disaster?
Plot twist, way more people than I expected.
That video got nearly 50,000 views. 47,000 people watched me breakdown over frozen nuggets. The comments section was this incredible community—people who got it, folks in the trenches, all saying "this is my life." That was my epiphany. People didn't want the highlight reel. They wanted real.
Discovering My Voice: The Hot Mess Single Mom Brand
Here's what nobody tells you about content creation: you need a niche. And my niche? It chose me. I became the real one.
I started sharing the stuff nobody talks about. Like how I once wore the same yoga pants for four days straight because I couldn't handle laundry. Or when I served cereal as a meal three nights in a row and called it "breakfast for dinner week." Or that moment when my child asked why we don't live with dad, and I had to have big conversations to a kid who still believes in Santa.
My content wasn't polished. My lighting was terrible. I filmed on a cracked iPhone 8. But it was authentic, and evidently, that's what hit.
In just two months, I hit 10,000 followers. Three months later, 50,000. By half a year, I'd crossed 100K. Each milestone felt impossible. Actual humans who wanted to know my story. Little old me—a broke single mom who had to figure this out from zero recently.
My Daily Reality: Managing It All
Here's what it actually looks like of my typical day, because being a single mom creator is the opposite of those pretty "day in the life" videos you see.
5:30am: My alarm screams. I do want to throw my phone, but this is my sacred content creation time. I make coffee that I'll forget about, and I get to work. Sometimes it's a morning routine sharing about money struggles. Sometimes it's me making food while discussing parenting coordination. The lighting is not great.
7:00am: Kids get up. Content creation pauses. Now I'm in full mom mode—making breakfast, the shoe hunt (it's always one shoe), prepping food, breaking up sibling fights. The chaos is real.
8:30am: School drop-off. I'm that mom filming at red lights when stopped. Not proud of this, but content waits for no one.
9:00am-2:00pm: This is my productive time. I'm alone finally. I'm editing content, replying to DMs, brainstorming content ideas, pitching brands, analyzing metrics. People think content creation is just making TikToks. It's not. It's a full business.
I usually batch content on certain days. That means filming 10-15 videos in one sitting. I'll switch outfits so it seems like separate days. Hot tip: Keep multiple tops nearby for outfit changes. My neighbors definitely think I'm crazy, recording myself alone in the yard.
3:00pm: Pickup time. Mom mode activated. But this is where it's complicated—frequently my biggest hits come from the chaos. Recently, my daughter had a epic meltdown in Target because I wouldn't buy a $40 toy. I created a video in the Target parking lot after about dealing with meltdowns as a lone parent. It got 2.3 million views.
Evening: All the evening things. I'm usually too exhausted to create content, but I'll queue up posts, reply to messages, or prep for tomorrow. Some nights, after everyone's sleeping, I'll stay up editing because a deadline is coming.
The truth? No such thing as balance. It's just controlled chaos with moments of success.
The Money Talk: How I Generate Income
Okay, let's talk dollars because this is what everyone's curious about. Can you really earn income as a creator? For sure. Is it straightforward? Not even close.
My first month, I made nothing. Month two? Still nothing. Month three, I got my first brand deal—$150 to feature a food subscription. I broke down. That one-fifty fed us.
Now, three years in, here's how I earn income:
Collaborations: This is my main revenue. I work with brands that my followers need—things that help, helpful services, kids' stuff. I charge anywhere from five hundred to five thousand dollars per partnership, depending on what they need. Just last month, I did four brand deals and made eight grand.
Creator Fund/Ad Revenue: TikTok's creator fund pays pennies—a few hundred dollars per month for massive numbers. YouTube revenue is way better. I make about $1.5K monthly from YouTube, but that required years.
Link Sharing: I share links to items I love—ranging from my go-to coffee machine to the kids' beds. If anyone buys, I get a cut. This brings in about eight hundred to twelve hundred.
Downloadables: I created a budget template and a cooking guide. Each costs $15, and I sell maybe 50-100 per month. That's another $1-1.5K.
Teaching Others: New creators pay me to guide them. I offer one-on-one coaching sessions for two hundred per hour. I do about five to ten a month.
Combined monthly revenue: Most months, I'm making between ten and fifteen grand per month these days. It varies, some are tougher. It's inconsistent, which is terrifying when there's no backup. But it's 3x what I made at my old job, and I'm present.
The Dark Side Nobody Talks About
It looks perfect online until you're losing it because a post got no views, or reading cruel messages from random people.
The hate comments are real. I've been accused of being a bad mother, told I'm using my children, told I'm fake about being a divorced parent. I'll never forget, "Maybe your husband left because you're annoying." That one stuck with me.
The platform changes. Certain periods you're getting insane views. Next month, you're getting nothing. Your income is unstable. You're constantly creating, never resting, nervous about slowing down, you'll be forgotten.
The guilt is crushing to the extreme. Each post, I wonder: Is this appropriate? Are my kids safe? Will they be angry about this when they're teenagers? I have strict rules—minimal identifying info, no sharing their private stuff, protecting their dignity. But the line is blurry sometimes.
The burnout hits hard. Sometimes when I am empty. When I'm touched out, socially drained, and at my limit. But rent doesn't care. So I show up anyway.
The Unexpected Blessings
But here's what's real—through it all, this journey has created things I never dreamed of.
Money security for the first time in my life. I'm not a millionaire, but I became debt-free. I have an emergency fund. We took a actual vacation last summer—Disney, which I never thought possible not long ago. I don't check my bank account with anxiety anymore.
Schedule freedom that's priceless. When my son got sick last month, I didn't have to ask permission or stress about losing pay. I worked anywhere. When there's a school event, I'm there. I'm available in ways I couldn't manage with a normal job.
Support that saved me. The fellow creators I've befriended, especially solo parents, have become true friends. We support each other, help each other, encourage each other. My followers have become this incredible cheerleading squad. They celebrate my wins, encourage me through rough patches, and show me I'm not alone.
Something that's mine. After years, I have my own thing. I'm not just an ex or someone's mom. I'm a business owner. A content creator. Someone who created this.
Tips for Single Moms Wanting to Start
If you're a solo parent wanting to start, listen up:
Don't wait. Your first videos will be awful. Mine did. Everyone starts there. You learn by doing, not by waiting until everything is perfect.
Be authentic, not perfect. People can sense inauthenticity. Share your real life—the messy, imperfect, chaotic reality. That's what works.
Keep them safe. Set limits. Be intentional. Their privacy is everything. I don't use their names, limit face shots, and respect their dignity.
Build multiple income streams. Don't rely on just one platform or one revenue source. The algorithm is unpredictable. Multiple streams = safety.
Batch create content. When you have quiet time, create multiple pieces. Next week you will appreciate it when you're drained.
Build community. Respond to comments. Reply to messages. Build real relationships. Your community is crucial.
Track your time and ROI. Time is money. If something takes forever and tanks while something else takes no time and blows up, shift focus.
Don't forget yourself. You can't pour from an empty cup. Rest. Guard your energy. Your health matters most.
Stay patient. This takes time. It took me half a year to make decent money. Year one, I made maybe $15,000 total. The second year, eighty grand. This year, I'm projected for $100K+. It's a marathon.
Know your why. On hard days—and there will be many—think about your why. For me, it's supporting my kids, time with my children, and showing myself that I'm stronger than I knew.
The Honest Truth
Listen, I'm being honest. Being a single mom creator is hard. So damn hard. You're running a whole business while being the sole caretaker of kids who need everything.
Many days I doubt myself. Days when the trolls hurt. Days when I'm drained and asking myself if I should just get a "normal" job with benefits and a steady paycheck.
But then suddenly my daughter says she's proud that I work from home. Or I see financial progress. Or I get a DM from a follower saying my content helped her leave an unhealthy relationship. And I understand the impact.
Where I'm Going From Here
Not long ago, I was terrified and clueless what to do. Today, I'm a full-time creator making way more than I made in my 9-5, and I'm available when they need me.
My goals moving forward? Reach 500K by year-end. Begin podcasting for solo parents. Consider writing a book. Keep building this business that supports my family.
This path gave me a path forward when I was desperate. It gave me a way to feed my babies, show up, and build something I'm genuinely proud of. It's a surprise, but it's meant to be.
To every single mom out there considering this: You absolutely can. It won't be easy. You'll struggle. But you're managing the hardest job in the world—doing this alone. You're powerful.
Start imperfect. Be consistent. Protect your peace. And remember, you're more than just surviving—you're changing your life.
Time to go, I need to go film a TikTok about homework I forgot about and I'm just now hearing about it. Because that's this life—making content from chaos, one post at a time.
For real. This journey? It's everything. Even though there might be crumbs stuck to my laptop right now. Living the dream, mess included.